Tell it straight and walk the talk.
If you’re open and genuine, if you say what you mean and mean what you say, then people will always know where you stand, what to expect from you, and where they stand with you. If you also consistently follow through with actions, then you’re transparent, honest, and impartial. That, to me, means you’re fair.
That also means you don’t tell people what they want to hear, take the easy way out, sugarcoat, spin, BS, play political games, or behave passive aggressively.
by Steve Tobak for Inc.com