Art encompasses a wide variety of media, and affects everyone who sees it in one way or another. Business owners are beginning to understand that displaying artwork in the workplace does more than make the office more aesthetically pleasing or impress visitors; it can actually increase employee efficiency, productivity, and creativity. The following are some of the merits of displaying artwork in the office.
- Art inspires and unlocks creative potential. When people are faced with an impressive painting or photograph, they often feel inspired by the work. This is why motivational posters often include photographs of magnificent sunsets, towering trees and mountains, or feats of athleticism. The inspiration that one feels upon looking at art unlocks creative potential, helping to generate innovative ideas. Innovative ideas in turn lead to new business practices and promotional campaigns, which ultimately create economic growth.
- Art helps connect with clients. Many companies rely on specific types of people or socioeconomic groups for the majority of their business. Lawyers, for example, have specialized fields that cater to specific demographics: laborers, unhappy couples, and corporate management. By hanging photographs in the office or waiting area, they can make a client feel comfortable and even connect with them on an emotional level. A lawyer specializing in family law may have paintings or photographs of healthy families and happy children, for example. READ FULL ARTICLE IN FORBES MAGAZINE